March 26th, 2008

Business Development Cited as Number One Reason to Join Social Networks

Toronto, Canada – March 26, 2008Sales Spider, the leading small business social network, today announced the results of its survey about the needs of business social network users. The study, which polled members of popular networking websites, revealed a staggering 92 percent of users focus their social networking efforts on business-related activities.

The survey shows as social networking evolves beyond college kids and HR recruiters to include small business owners and entrepreneurs, the need for new levels of business-focused tools that address real world concerns rises dramatically.

"Users are taking a closer look at the time they spend on networking sites and want results that reach beyond connecting with friends, accessing new music or videos, and broadcasting personal activities," said SaleSpider CEO, Russell Rothstein. "Business-minded users are finding real, tangible value through their memberships with SaleSpider."

In the survey, respondents highlighted top uses and reasons for joining social networks. The overall takeaway being that a majority of users want to derive business value from their time spent on social networks, with the number one reason for using social networking being business development through company and product promotion, locating business opportunities, and networking with potential business contacts.

A summary of the key findings from the survey include:

  • More than half of users spend at least an hour per day on social networking sites
  • Only nine percent of social network users find any business value in time spent on Facebook or MySpace
  • More than two-thirds of participants belong to more than one social network
  • 82 percent find quantifiable returns on time spent on SaleSpider or other business-targeted social networks
  • 77 percent said they would be interested in attending virtual business-related events offered through their social network
  • An investment of additional time was promised by 83 percent of users for sites that deliver business development results

SaleSpider is a 'one stop shop' for contact-finding, business development, networking and partnering, posting and searching b2b classified ads, and access to tens of thousands of sales leads and government business opportunities.  Members can also view presentations, conduct online tradeshows and host live chats and webinars - all for free.

About SaleSpider
SaleSpider doesn’t just make users friends - it makes them money. SaleSpider is a business social network that networks thousands of business professionals, offering access to billions of dollars worth of qualified sales leads, targeted classified ads and virtual tradeshows for free. The site attracts millions of unique visitors each month and is growing by more than 1,000 users per day. For more information, please visit

Public Relations
[email protected]

Do you have a link to an article about SaleSpider to share? Are you a media outlet or blogger looking for a great story on b2b social networking? is getting so much attention that it’s hard for even us to keep up with all the coverage. So, if we’ve missed something, we would sure love to hear about it! Email us at [email protected]