Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in organizations to increase sales targeting relevance, engage earlier and higher with deals, and align marketing activity with high value account strategies and clients.
SaleSpider Media’s Account Based Marketing Dashboard is utilized by clients to accurately segment and measure ABM campaigns by Account or Company Target names, Company Sizes, Geography, Industries, etc. It is includesreport and integration in to Marketing Automation and CRM software.
The ABM Dashboard works with: Display Campaigns, Email Campaigns, Lead Generation and Cost Per Lead Programs
Display campaigns need to be measured consistently for accurate delivery and performance. Measure you campaign’s KPI metrics by date, account, geography, etc and download full customized reports.
See a full, comprehensive breakdown of the delivery of dedicated email blasts and sponsored E-newsletters. Key metrics include sends, opens, clicks, conversion, and send schedule by Account.
CPL Programs can be integrated into your marketing automation system of choice and can be verified through our dashboard. Track verified leads by Account, Region, Date, etc